Rauw Alejandro

Despacito was first released by Puerto Rican singer Luis Fonsi in the year 2017 and was the most streamed song within six months. In 2017, the single Despacito which was a mix of pop music with reggaeton has not just brought fresh attention to reggaeton music but also brought more attention to Latin music. The Billboard Top 100 included four mostly Spanish songs from 2016 and two songs in 2015. In the height of Despacito's success in 2017, 19 tracks primarily made in Spanish reached the top 100. The number grew to 41 in 2020. In the wake of Justin Bieber released his bilingual remix of Despacito in 2017, popular artists began to collaborate with reggaeton artists. Drake and Bad Bunny were part of a team for the track MIA MIA (2018) and Madonna joined forces with Maluma on Medellin 2019, which was released in 2019. In the year 2020, a handful of reggaeton stars were complaining about the genre's direction toward the mainstream but a new generation namely Rauw Alejandro, aimed to keep reggaeton evolving. The genre often incorporated electronic dance and other types.